Consistently designed integrated marketing initiatives using web ads, newsletters, and website updates. In collaboration with the Driven Studio team, I was tasked to research, brainstorm, and present collateral for seasonal campaigns including but not limited to textures, imagery, typography, color palette, and badge assets. Below are Cabot’s 2014 Superb Bowl and Spring/Easter Campaigns displayed through ad banners and updated web content. These promotions encouraged social media and sales growth through advertising Easter and Passover recipes using Cabot products.
Additional responsibilities for Cabot Creamery included designing brochures for promotions and sponsored events, designing a series of badge iconology for campaigns/call outs on their web page, and the 2014 layout update for the relaunched Reward Volunteers Prize Page.