At Healthy Living Market & Café, I explored and developed new sales strategies specializing in targeting various demographics using Google AdWords, e-newsletters, seasonal campaigns, blog and social media assets, and website updates. These marketing efforts resulted in an increased online presence, a rise in consumer email subscriptions, and brought in new customers. Striking print advertisements, event & promotional collateral, and signage directed clientele to in-store workshops and tastings, campaign-specified end caps, and drove product sales.  

 

Web Design/Digital Marketing

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Launched the Healthy Living’s “HL to Go” online grocery website.

 

 

Print Design

Continuously designed and updated flyers, print advertisements, decals, posters, coupon books, informational brochures, product design, labels, and shelf talkers to appeal to the new & current customer. Devised seasonal campaigns (3-day-sale, Eating is Believing, Fresh off the Truck, Love Local, Superbowl, Haunted Thanksgiving Turkey, and New Year|New You) to regularly convey Healthy Living’s mission values to consumers.

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The University of Vermont Medical Center Sponsorship

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Healthy Living sponsored the new kitchen at the Mother-Baby Unit in The UVM Medical Center. This collaboration provided new parents with important information about eating healthy, staying hydrated, and what to eat while breastfeeding. Worked with the UVM Medical Center to strategize and execute efficient print collateral to benefit new parent-baby.

 

MY ROLE: Visual Identity, Art Direction, Web Design, Display Banner Ads, E-mail Marketing, Print Collateral, Publication Design